“Email marketing is outdated and ineffective .” - Nobody

Imagine having a website that perfectly reflects your brand, is easily accessible on mobile devices, actively updates social media accounts, as well as optimized social media pages. You have already established a solid online presence and now want to take your marketing efforts to the next level, where should you begin?

One option to consider is email marketing, which allows for direct engagement with your target audience, unlike social media which is subject to algorithms. Email marketing is not an outdated medium and can be easily tracked for its effectiveness.

Why is email marketing valuable for restaurants? 

Email marketing can be a powerful tool for your business. If you are not using it as part of your marketing strategy, here are some statistics that may convince you:

1. Personalization: Email marketing allows you to send targeted and personalized messages to different segments of your audience. This can increase the relevance and effectiveness of your campaigns.

2. Direct communication: Email marketing allows you to reach out to your customers directly, without relying on social media algorithms or other intermediaries.

3. Cost-effective: Email marketing is relatively low cost compared to other marketing channels, such as television or print advertising.

4. Measurable: Email marketing campaigns can be easily tracked and measured, allowing you to see how they are performing and make adjustments as needed.

5. Builds customer loyalty: By sending regular updates and promotions to customers, you can keep your restaurant at the forefront of their minds and encourage repeat business.

6. Increase sales: Email marketing can be a great way to promote special deals, discounts, and events. Which can help increase sales and revenue for your restaurant.

7. Automation: email campaigns can be a powerful way to strengthen relationships with customers by sending personalized messages based on their behavior. For example, restaurants can use automated emails to offer special discounts or promotions to customers who have previously placed orders online, as an incentive to encourage repeat business. Such campaigns are not only cost-effective but also have the potential to generate significant revenue, with an average of $96 per click on a marketing email and a 247% increase in repeat diners.